Some trade fairs even let our hearts beat faster after more than 20 years in the business - despite all our routine and experience. These include the ISH, the world’s leading trade fair for water, heat and air-conditioning technology which opens its doors for some 200,000 visitors in Frankfurt every 2 years. What makes it so special?
This was the first sector we catered for at trade fairs. We have 25 clients here, most of them have been with us for a long time, some of them are quite new to us. Each one is different, exciting and unique. We already know each other a long time and look forward to seeing each other again. Our cooperation goes hand in hand.
We can pull out virtually all the stops. 400 hostesses and hosts are in place, our equipment and outfit warehouse is almost empty because everything is out and about at the trade fair. Four project teams and the logistics crew are on-site and ensure that everything runs smoothly on the days leading up to the trade fair and throughout it.
And if that isn’t reason enough for a rapid pulse, we had a very special client project this year: our to-date individual clients Remeha, De Dietrich and Baxi presented themselves jointly with August Brötje and Senertec under the umbrella of the BDR Thermea Group with a completely new trade fair presentation at a common booth. 2,000 m² split in different areas. The new Hall 12, where the topic of “Heat” has found its new surroundings, created the framework for this.